Our story is your story.
Lead Creatives

Ten years ago we had a vision. To tell the stories of the people and places who make a difference in our community. A celebration. A call to action. Big news. Small miracles.
Sara Sullivan
Managing Director
Founding Second Story Productions has opened up a world that inspires Sara every day. With an eye for business and the heart of a creative, Sara takes on every project with careful attention, from the small details to the big picture. She’ll never forget interviewing homeless men helped by Care Alliance at the “Mosquito Junction” campsite.
Brian Sullivan
Creative Director
Brian’s the gear guy and he wants Second Story Productions to stand out from the rest. To be the digital media production partner of choice for businesses of all sizes and budgets. As an award-winning multi-media producer for over 25 years He’ll never forget filming President Obama at Shaker Heights High School (Brian’s alma mater!)
Andy Smoley
Production Specialist
Andy is an Emmy-award winner who’s been in the business for 30+ years. He shoots, he directs, he edits and he knows design. Andy has managed projects for Progressive Insurance, Eyeworks, Jo-Ann Fabrics and Pile Dynamics, to name a few. He’ll never forget shooting on the shores of Lake Erie with a wind chill of -10.
Lisa Manzari
Sr. Writer/Producer
After more than a 13 years at PBS’ national headquarters, Lisa went to work for Oprah and made her mother proud. She loves the art of storytelling and the creative challenge of piecing together multiple voices to tell one compelling story. She’ll never forget The Cleveland Natural History Museum after-hours shoot.

When you're expecting us

Don’t let all the equipment scare you! We come in peace…and with several pieces upon our cart. We know you’re busy, your calendar is full and this may be a totally new venture for you, so we want to make it easy and give you a step-by-step process of what to expect. We promise not throw out random terms like “broll” and “speed” without explaining them first. And please never hesitate to contact us if you have any questions. We want you to be as happy with the process as you are with the final production.
Initial Meeting

We’ll get together to discuss the goals and details of the project. What are your key messages? Who is your audience? Where will they see the video (online, on TV, next to a podium, in a grand ballroom?) What is the mood and tone? Will it need a script or just interviews or a combination of both? What’s your budget, your timeline? Branding considerations?

The Proposal

After the initial meeting, we’ll draft a proposal based on everything we talked about. The proposal will have a-line by-line budget and timeline for you to present to the powers that be.

Develop Look & Key Messages

Unless you’re going in a totally different direction, your production should reflect your branding and the existing tone and messaging of your organization. We’ll take care of writing the script and/or the interview questions and give you ample time to review and edit and get the final questions to the interviewees. At this stage, we’ll also ask you to send us any branding elements: animation, logos, color pallets, fonts, etc.

Lights…camera…Interview Filming

Best case scenario: we film interviews first. Expect us an hour before the first interview for arrival and set-up. We’ll bring everything we need, including basic hair and make-up supplies. Along with the finalized interview questions, we will provide information so that everyone in front of the camera knows what to wear and what to expect before we yell “speed” (camera rolling). We work hard to make sure everyone feels at ease in front of the camera – this is when you get the good stuff, those soundbites with impact!

“Rough Cut”

Using VIMEO, we’ll send you a password-protected rough cut of the video with a “scratch track” (not final announcer’s voice) of the script, edited interviews and music. Best to listen and not look so much at this stage. It’s the “sound bed” of the video. Did we choose the best portion of the interviews? Does the script need to be tweaked? Do you like the music? This is the foundation of your story. Give us your feedback, we’ll come back with changes.

B-Roll Filming

No one wants to look at too many talking heads. This is the stage where we film the beautiful images that cover the scripting and interviews. These images enhance the messaging and are carefully thought out and often staged if need be to tell the story. For broll, we’ll need to arrive about 20 minutes in advance to set-up and begin filming.

Final Editing and Graphics

This is the best part where all of the elements come together – graphics, broll, music, logos. We’ll post on VIMEO for final feedback and edits. We typically include three sets of revisions through this final stage.


You’re happy. We’re happy. Let’s master it! Once we have your final approval, a master DVD and/or computer files are generated. We’ll also get started on duplication, if you need more copies.



Our studio is our community. Our clients, our greatest inspiration. We are proud to share the incredible stories of our growing list of over 150 clients near and far. And we are even more proud to share what they’ve said about working with us…

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